Bridal Hair Stylist Case Study

About My Business

I opened my salon about two years ago. Before that, I spent over a decade working in Japan—trained in Tokyo, got my certifications there, the whole thing. When I moved to Indiana, I wanted to focus on bridal hair. That's what I did most back in Japan, and it's what I'm best at.

The issue was that my background didn't mean much to people here. I'd tell brides about my training, show them my certifications, but they'd still look at my prices and wonder why I charged more than other salons. Which is fair—they had no way of knowing if any of that actually mattered.

I knew I could do the work. But being new here, I had no local reputation. Just my word, and that only goes so far when someone's comparing prices.

Why I Chose Pressline

I was doing the usual stuff—Instagram, went to a few bridal expos. It got my name out there but didn't really help with the trust issue. Brides could see my work, they just didn't have a reason to believe my background was worth paying more for.

Honestly, I didn't even know you could just get your story in newspapers and publications like that. I thought that was only for big companies or celebrities. But once I found out it was something regular businesses could do, I figured it could really help me. If people saw my background written up somewhere other than my own website, maybe they'd take it more seriously.

What Pressline Did For Me

Pressline put together one story for me—basically an announcement about a Japanese-trained bridal stylist coming to Indiana. I gave them my website and told them about my background. They wrote it up and sent it over for me to look at before it went out.

They distributed it through their network, and it got picked up by some news sites and publications. When you Googled me after that, you'd see actual articles about my background, not just my own Instagram.

What Changed

I noticed a difference pretty quickly. When I'd show potential clients the articles, their attitude shifted. It wasn't me just saying I trained in Japan anymore—there was something external backing it up.

Before, I could get people to come in for regular haircuts just fine. But wedding clients? Almost none. They'd hear my prices and go somewhere else. Now I'm getting three or four bridal bookings a month. That's a big difference from zero.

I added an "As Featured In" section to my website along with my certificates from Japan. It's a small thing, but when someone's choosing who to trust with their wedding hair, I think it helps.