Mold Removal Express Case Study

About My Business

I've been running Colorado Mold Removal Express for about ten years now. We're based in Denver and serve the whole Front Range area—homes, businesses, the works. Inspections, testing, remediation. Over time we've built up a decent reputation with our customers, and most of our work came through referrals.

The problem was getting in front of new people. When I'd search for mold removal in Denver, we were buried on page two or three of Google. Competitors I knew we could outperform were showing up first. It was frustrating, but I didn't really know what to do about it.

Why I Chose Pressline

I'd worked with some SEO agencies before, and they helped to a degree. But I wanted to explore more methods to better position my business for maximum growth. I figured the more angles I could cover, the better chance I'd have at really breaking through.

What caught my attention about Pressline was their approach. Instead of focusing on technical SEO stuff, they explained that getting mentioned on legitimate news sites and publications helps Google see your business as more credible. That made sense to me as something different from what I was already doing.

They also seemed interested in actually learning about my business before pitching me anything. I appreciated that.

What Pressline Did For Me

Over the six months, Pressline put together four stories about our business. I gave them my website and told them about what we do, and they took it from there.

They came up with the story angles, wrote the press releases, and sent them over for my approval before publishing. Some were seasonal—like tips for dealing with mold during Colorado's wet months. Others focused on our services or shared information homeowners might find useful.

Once I signed off, they distributed the stories through their media network. I didn't have to figure out who to send things to or how to get journalists to pay attention—they handled that side of it. The releases got picked up by various news sites and local publications.

Communication was good throughout. They'd send updates on where things got published and kept me in the loop without overwhelming me with details. Pretty low maintenance on my end, which I appreciated since I was busy running the actual business.

The Outcome After 6 Months

After six months, the numbers looked pretty good. Our website traffic from search went up quite a bit—around 150% according to the analytics. More importantly, we moved onto page one for a bunch of keywords we'd been targeting. When people search for mold removal in Denver now, they actually find us.

Leads picked up too. We went from maybe 45 inquiries a month to over 100. Not all of them turn into jobs, of course, but the phone's ringing more and the website contact form is getting used.

One thing I noticed is that people seem to trust us more when they call. A few have mentioned seeing us in articles online, which probably helps. The conversations feel a bit easier than cold calls used to.

Our domain authority—which measures how credible Google thinks your site is—went from 18 to 41. I'm told that's a solid improvement and helps with long-term rankings.

Overall, it's worked out well for us. The investment made sense given what we got back from it.